When it comes to selling a property, the first few weeks of listing are crucial. According to statistics we have collected over time, if a home fails to attract meaningful interest during this time, the opportunity to position it correctly via accurate pricing and compete with other comparable properties will be lost. With the prevalence of property portals, buyers have easy access to view homes for sale online, compare prices, locations, and conditions, and may overlook properties that are incorrectly priced. As a result, sellers may lose out on potential buyers.

Statistics further reveal that if a home is priced above its realistic market value, it is likely to stay on the market for an extended period, lowering its perceived value in the minds of prospective buyers. Buyers tend to think of overpriced homes as flawed, resulting in skepticism and a limited pool of potential buyers. This ultimately results in a lower sale price than if the property had been priced correctly from the outset.

Contrary to popular belief, putting a home on the market at a high price that exceeds its current market value does not benefit the seller. Instead, it may lead to the home staying on the market longer and failing to attract potential buyers. To ensure a successful sale in a timely manner, it is crucial to price the home correctly from the beginning and compete with other comparable properties.

We recommend accurately pricing the property to sell, based on a comparative market analysis of recent prices achieved for similar homes in the area, along with other factors such as the property's condition, location, proximity to amenities, and general market activity. Sellers who are able to wait for trading conditions to improve are advised to take their homes off the market, rather than adding to the volume of homes that buyers need to view and consider.

To ensure a successful transaction in a timely manner, it is advisable for sellers to consult with an experienced agent with a good track record in the area for expert advice on pricing strategy. With the right pricing approach, sellers can attract serious buyers, achieve a faster sale, and secure the best possible price for their property.